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Magdalena Jabłońska

Ph.D. / Assistant Professor


Institute of Psychology
Faculty of Psychology in Warsaw
Department of Business and Economic Psychology


Magdalena Jabłońska is a social and cognitive psychologist. She holds a Master's degree in Psychology from SWPS University and a Master's degree in Applied Linguistics from the University of Warsaw.

Her research focuses mainly on positive-negative asymmetry and similarity judgements in the evaluation of social and non-social objects. Additionally, she investigates framing and the effect it has on the evaluation of people and objects, including the image of consumer and political brands. She is also interested in place marketing and the branding of cities and countries.

She was Principal Investigator in a research project “Positive-Negative Asymmetry in the Evaluation of Political and Economic Brands”, funded by the PRELUDIUM 10 funding scheme provided by the National Science Centre.

Her Master’s thesis received an honorable mention in the 7th edition of the “Teraz Polska Promocja” (Poland’s Promotion Now) competition. She was awarded numerous scholarships and fellowships in Germany, the United Kingdom, and the United States.

Magdalena authored publications on positive-negative asymmetry, the contrast model of similarity, the image of the City of Warsaw’s brand, and cognitive errors in the hiring process.

She is a member of the Association for Consumer Research and the Psychonomic Society.

At SWPS University she teaches classes in Polish and English, including consumer behavior, place marketing, social psychology, and advanced statistical methods.

Related information on SWPS University website