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Are you looking for scientists who can cooperate with you on various projects? Do you have an idea for a project, which needs financing? Contact us!


Currently in Poland, the need for innovation is one of the biggest challenges that the economy and the scientific community are facing. HumanTech Center for Social and Technological Innovation at SWPS University was created to meet this need, especially in the field of social innovations. The Center has launched a HumanTech Meetings project, which is geared towards establishing cooperation between the technology sector and social sceintists to present different perspectives on phenomena such as Artificial Intelligence, machine learning, algorithms, robotics as well as virtual and augmented reality.


Our goal is to be a conduit between the world of science and the community, including business, cultural, and social groups. We follow the latest research as well as social and technological trends

HumanTech Center for Social and Technological Innovation is a place where representatives of the business community, local government and NGOs can meet with scientists and students to work on common projects. It is a place, where science meets practical and effective implementation.

Our interdisciplinary team offers a variety of practical experience and research approaches. We would like to invite all external parties (business partners, institutions, innovators) and internal parties (SWP University academics, scientists, doctoral, graduate and undergraduate students) interested in cooperating with the Center to contact us. As of 2016/2017 academic year, we offer interesting internships. Additionally we collaborate with SWPS University's Interdisciplinary Doctoral Program on the implementation of industrial doctorates.

HumanTech Center for Social and Technological Innovation is the first, and so far the only innovation center in Poland, associated with a Faculty of Psychology.

Spirit of Innovation

The Warsaw Campus of SWPS University is located in the historic building of the High Voltage Apparatus and Devices Factory founded and managed by Kazimierz Szpotański, in the 1920s. Due to the innovative methods implemented by Szpotański and the rapid development of the company, the factory was called a “Polish Siemens”.


The founder, engineer Kazimierz Szpotański (1887 - 1966), believed in cultivating business contacts in Poland and abroad. He had a talent for uniting people. His product development strategy was based on four elements - Quality, Economy, Aesthetics, and Innovation. He cooperated with scientist and trained prospective engineers by offering them internships at his factory, even during WWII. The effectiveness of his approach was proven, when after WWII the factory was nationalized and 24 of the former factory employees, renowned for their expertise, were offered professorial positions at Polish technical universities. Moreover, Kazimierz Szpotański was also a big proponent of social development. He considered his employees to be his extended family and invested in their education. He was also a generous benefactor of the local community. He believed that “Electric energy ignites and multiplies human energy”.

Kazimierz Szpotański is our role model. We are guided by his spirit of innovation and social responsibility.

HumanTech Center for Social and Technological Innovation co-organizes numerous events focused on innovation, such as “Millennials Marketing Forum” – a conference organized by Puls Biznesu, a Polish daily newspaper devoted to business and economic issues; "Master & Robots" conference organized by the Foundation for Strategic Competence Development; “International Inventors Exhibition” coordinated by an Italian organization D-nest; and a forum for dialogue, cooperation, and social innovation “Zmień Ja/My Polskę” [Changing Poland], initiated by Ashoka.

Scope of Activity


CI biznes

  • Joint projects with business community
  • Analysis and expert reports based on scientific research
  • Support in the implementation of new technologies
  • Know-how and cooperation in commercialization of research projects
  • Support in the process of generating new ideas - idea incubator





CI innowacje

  • Research projects conducted with business partners and institutions (joint applications for financing)
  • Research: applied, interdisciplinary, pretest-posttest, laboratory, field, action research, etc.
  • Innovation testing
  • Research with the use of specialized equipment, such as electroencephalogram (EEG), eye-tracker, and functional magnetic resonance imaging (fMRI)
  • Research and development (R&D)


CI badania

  • Consulting
  • Organization of conferences and open lectures
  • Innovative thinking and creativity workshops
  • Internships for students and doctoral candidates
  • International cooperation



CI innowacje2

  • Projects with partners in the community and projects benefiting local communities
  • Support for community revitalization projects
  • Support for local cultural and community projects
  • Cooperation with NGOs and innovators
  • Integration of SWPS University with the local community

Our Team

258 konrad maj


Konrad Maj, Ph.D.

Head of HumanTech Center for Social and Technological Innovation

Social psychologist and coach, specializes in psychology of social influence and psychology of mass media. 

258 michal boni


Michał Boni, Ph.D.

Member of the European Parliament, former Minister of Public Administration and Digital Affairs, author of Poland 2030–Development Challenges report

258 bielecki


Maksymilian Bielecki, Ph.D.

Psychologist and consultant. Develops
new research solutions for business.

258 gerc


Ewa Jarczewska-Gerc, Ph.D.

Business psychologist, trainer and coach Expert in emotion and motivation, mental simulations, perseverance, effectiveness and happiness.

258 mkaczmarek


Magdalena Kaczmarek, Ph.D.

 Psychologist. Expert and consultant in the filed of HR and R&D

258 malgorzata wawrzyniak2


Małgorzata Wawrzyniak, Ph.D.

Psychologist and trainer. Collaborates with business and NGOs. Specializes in psychology of trauma and psycho oncology. Lecturer at SWPS University.

258 hbednarek

Associate Professor

Hanna Bednarek

Psychologist and philosopher. Expert in cognitive psychology, including perception, spatial orientation and disorientation, attention, working memory, imagination and decision making.


258 pola borkiewicz


Pola Borkiewicz, M.A.

interaction designer, interdisciplinary artist, cognitive scientist, interested in embodied esthetic experience.

25l8 iwona pom


Iwona Pom, M.A

film director and producer, interaction designer, experimental psychologists, interested in cognitive processes pertaining to the perception of new media

258 wojciech brzeski


Wojciech Brzeski, M.A.

Social psychologist, entrepreneur, internet and social media marketing expert

258 leon ciechanowski


Leon Ciechanowski, M.A.

Psychologist, philosopher and expert in cultural studies. Doctoral student at SWPS University, interested in human-computer interaction, phenomenology, and human agency/control

258 ola kolodziej


Aleksandra Kołodziej, Ph.D.

Psychologist, interested in cognitive neuroscience, conducts research with the use of the EEG technology. 

258 bartkowski


Wiesław Bartkowski, M.A.

interaction designer and researcher of complex systems, lecturer at SWPS University and the School of Form

258 miroslaw filiciak

Associate Professor

Mirosław Filiciak

Dean of  the Faculty of Arts and Social Sciences, Head of School of Ideas - an innovative program of study focused on a design approach to innovation.


  logotypy ci v5


Examples of Innovation Projects


Problem: Entrepreneurs dealing with ineffective marketing report the need for information on individual traits that can be used to segment a target group. Targeting one type of message to a large group, selected based on demographic or behavioral data is ineffective, which is reflected by a low level of conversion of marketing messages to purchases.

Solution:  A platform enabling effective targeting of messages for the purpose of digital marketing. The cloud service, based on complex machine learning solutions is available in the SaaS form (Software as a Service). The service allows for psychographic targeting, i.e. targeting of personalized ads aligned with the users’ personality, values and esthetic preferences. This type of targeting results in a better conversion rate in a given ad campaign. In this projects, the experts from HumanTech Center for Social and Technological Innovation provided research results, which were used to build the algorithm for the campaign.

More information: www.ademotion.pl

Nightly App

Problem: A large portion of population suffers from sleep disorders of varying severity. Two to five percent of general population suffer from nightmares, which may be very aggravating and can negatively impact the quality of life. The percentage of people suffering from nightmares among people diagnosed with post-traumatic stress disorder (PTSD) ranges from 50 to 70 percent. Treatment of this condition includes prescription medications and cognitive behavioral therapy, which may be expensive and burdensome of the patients.

Solution: The project involved testing of an innovative application, “Nightly”, designed to improve the quality of sleep and to minimize the occurrence of nightmares by providing relaxing audiovisual stimuli. The researchers from HumanTech Center for Social and Technological Innovation worked on refining the mobile application, which might effectively improve the quality of sleep and the wellbeing of many people around the world.

More information: nightly.co


match beta

Problem: Many young people are disappointed with their career choices. On the other hand many employers are dealing with consequences of ineffective hiring process, such as lack of alignment of competencies with expectations, at the first stage of employer-employee relationship.

Solution: The MatchBeta project is a social innovation, which on the one hand will support employers in finding the right talent for their companies and on the other hand will support young people in finding career paths aligned with their competencies and individual predispositions, which nowadays is one of the biggest challenges that companies face. The heart of MatchBeta is an artificial intelligence system called M.A.I.A. (Matching Artificial Intelligence Assistant), which was created by PwC Data Analytics team in collaboration with HumanTech Center for  Social and Technological Innovation at SWPS University. (Matching Artificial Inteligence Assistant).

More information: www.matchbeta.pl

Akcja – Inkubacja

difficult interview

Problem: Today, young people are facing a lot of barriers in entering the job market. Previous solutions of the problem seem to be inefficient and expensive and the new innovative ones do not meet with sufficient support.

Solution: Project Ecorys “Akcja - Inkubacja” [Action - Incubation], developed in cooperation with HumanTech Center for Social and Technological Innovation at SWPS University, supports social innovators. Additionally, it facilitates the implementation of the solution generation model, which helps young people in the process of entry into the job market. The solution generation model includes planning and development of ideas, selection of grant recipients, testing of the most promising innovations, and implementation of the best solutions. The Center will review 120 proposals for innovative ideas, 60 of these proposals will be tested, and 8 best solutions will be planned and developed for implementation on a large scale. Value of the project: approximately 5.5M PLN

Smart Vox


Problem: Doing homework is often boring for school age children. Additionally, traditional methods of studying often stunt creativity.

Solution: Project Smart Vox was focused on the design of an innovative SMART desk for school age children. The idea was to create furniture that would inspire creativity, learning and problem solving skills. A series of experiments conducted by Ewa Jarczewska-Gerc, Ph.D. has shown a positive impact of SMART furniture on child development. SMART furniture is currently commercially marketed.

More information »

Teva for Kids

TEVA Przasnysz 218

Problem: Paediatric wards at hospitals in Poland require changes to shorten convalescence period of children recovering from operations or injuries.

Solution: An interdisciplinary team, including a psychologist - Konrad Maj, Ph.D. and an architect - Ada Szydłowska, developed design guidelines for special rooms, which would shorten the time of recovery, i.e. reduce post traumatic stress, have a calming effect and evoke positive emotions. The design was based on the results of previous studies, indicating positive factors impacting a speedy recovery. The project was financed by Teva Pharmaceuticals.

The results of the project were published in a brochure “Teva dzieciom - Baw się i zdrowiej” [Teva for Kids - Play and Get Better]. So far, the design guidelines have been implemented in several recovery rooms.

More information »

Theatre in the Classroom

Teatr w klasie

Problem: Today, middle and secondary schools are facing a lot of behavioral challenges including violence, bullying, social exclusion, and low self-esteem among students. However, it is very difficult to change students’ attitudes with the use of traditional methods.

Solution: The idea of “Teatr w Klasie” [Theatre in the Classroom] was born at Powszechny Theatre in Warsaw. From the psychological point of view, Theatre in the Classroom is not only an interactive theatre performance at school, but also an innovative method altering students’ attitudes. Each performance is followed with special workshops, prepared by psychologists from SWPS University, including Konrad Maj, Ph.D., Marzena Cypryańska, Ph.D., and Małgorzata Wawrzyniak, Ph.D.). The project was co-financed by the Ministry of Culture and National Heritage. In 2013, the initiative received an honorary mention at the Warsaw Cultural Education Project Fair.

More information » 

Quo Vadis?

Problem: Many young people and even adults have a problem with defining their professional interests, inclinations and talents.

Solution: Project “Quo Vadis?” The goal of the project was to design a set of standardized diagnostic psychological tests available online. The project was funded by a grant in the amount of 1,010,371 PLN from the European Social Fund - Operational Program Human Capital (nr 2/POKL/3.4.3/2013). The goal of the project was to create a diagnostic tool that would be interesting, easy and quick to complete and would produce a report, indicating potential paths of professional development, in a clear and easily understood format.

The tool and test methodology handbook were developed by researchers from SWPS University, including Ewa Jarczewska-Gerc, Ph.D. - Project Director and Magdalena Kaczmarek, Ph.D. - main expert.

More information »

Kamionek Milowy

abazurniczka i andy

Problem:  Kamionek is a small neighborhood in the Praga district of Warsaw. It is virtually unknown and rarely visited by tourists. One of the drawbacks of this anonymity is that small businesses are facing extinction due to lack of customers and the uneven competition with big chain stores that are moving into the neighborhood without consideration for the historical atmosphere and identity of Kamionek.

Solution: “Kamionek Milowy” [Kamionek’s Milestones] is conducted in cooperation with Enactus, an international community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better more sustainable world. The project blends past, present and future. It capitalizes on the current interest in historical neighborhoods of Warsaw to promote small businesses of Kamionek. The nostalgic marketing trend shows that linking to the past evokes positive emotions in customers and increases sales.

The support provided to the businesses includes education, redecoration of business premises and help with promotion and branding. “Kamionek Milowy” won the 3rd place in the Enactus Poland National Competition, in 2016. Additionally, the project advisor, Konrad Maj, Ph.D., received the Best Faculty Advisor Award.

The project has been developed and implemented in cooperation with Muzeum Warszawskiej Pragi [Museum of Warsaw Praga District]. Members of the Center of Innovation participating in the project include: Konrad Maj, Ph.D. - project advisor, Wojciech Brzeski and Krzysztof Leoniak – project supervisors.

More information »


SWPS University of Humanities and Social Sciences
HumanTech Center for Social and Technological Innovation
Chodakowska 19/31, 03-815 Warsaw
room. 311, e-mail: ci@swps.edu.pl


The HumanTech Meetings project is funded by the Ministry of Science and Higher Education, under the “Promotion of Science” funding scheme - contract no. 792/P-DUN/2019.



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HumanTech Meetings

Events 24-06-2021

HumanTech Meetings: Fighting Disinformation with Science and Technology

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Events 15-04-2021

HumanTech Meetings: New Technologies and Old-New Human Senses

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Events 12-04-2021

HumanTech Meetings: Technology Isn’t Everything. Digital Data Managment

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Events 14-03-2021

HumanTech Meetings: Cyborgization. How much of a human will live on in humans?

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Events 10-12-2020

HumanTech Meetings: Cybersecurity - Building Resilience to Digital Viruses & Other Online Threat…

The difficult time of the coronavirus pandemic has made us turn to the virtual world. The rapid technological development, despite its benefits, also carries newer and newer threats for internet...

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Events 02-12-2020

Humantech Meetings: Are robots human too? About human-intelligent machine interaction

Not so long ago, robots were the subject of sci-fi movies or production lines in some industries. Nowadays, the use of robots in hospitals, hotels or coffee shops has been...

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Events 25-11-2020

Humantech Meetings: Virtual Reality of Our Times

Increasingly often we escape the real world by diving into virtual reality, thanks to Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR) solutions. Film narration changes following technological...

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Events 19-10-2020

Humantech Meetings: Virtual Reality (VR) in Psychological Practice

Without a doubt, Virtual Reality is the main technology currently used by psychologists, including both, therapists and researchers. VR enables people to enter a completely different world for a while...

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Events 17-12-2019

HumanTech Meetings: Following Big Data

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Events 11-12-2019

Humantech Meetings: Technological and Ethical Aspects of AI

Robots and autonomous machines are slowly, but surely, infiltrating human environment. Municipalities are testing self-driving cars and buses, governments and businesses are considering policing or delivering goods by drones, and...

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Events 29-11-2019

Humantech Meetings: AI and Digital Age

We live in an age where Alexa and Siri manage households, our cellphones communicate with our fridges and where corporations and governments collect enormous amount of personal information about individuals...

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Events 10-10-2019

Humantech Meetings: Anthropology and UX Design

Over the past 50 years, we have been experiencing rapid and profound technological changes that impact the way we live and behave. On the one hand technology is making our...

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