The Journalism Program offered by SWPS University differs from other programs of its kind in Poland, because it focuses on meeting the latest needs of the job market.

Our undergraduate program focuses on the practical skills indispensable in the journalism profession, combined with extended background on the influence mechanisms of mass media. During the 4th semester, students choose one of the following specializations: Public Relations, People or Brand Development or Internet Marketing.

Our graduate program allows students to further develop their competencies. Students have an option to select one of the following specializations: Journalism, PR and Creative Communication or Employer Branding.

In the 2016 ranking by Perspektywy, a Polish influential monthly magazine devoted to educational affairs, our Journalism Program was ranked #1 in Poland among programs of its kind in the non-public higher education institutions category.

Apart from teaching, members of our faculty are also practicing professionals, including journalists, commentators of public and political affairs, scientists researching mass media and practices of communication, and brand development experts.